Google has just released the full version of Google Search Quality Rating Guidelines, a 160-page PDF document since last November 12, 2015, for the purpose of helping Google Search Quality Raters understand how to rate the search results they are testing.

Google’s Mimi Underwood said that “ratings from evaluators do not determine individual site rankings, but are used help us understand our experiments.” She also said, “The evaluators base their ratings on guidelines we give them; the guidelines reflect what Google thinks search users want.”

What she is saying is that Google will keep the document updated over time, as they are constantly refreshing it “as search, and how people use it, changes.”
Courtesy of Google, you can download the full version of Google Search Quality Rating Guidelines. When you work with a SEO company, it’d be advantageous for you to check those lists and ask questions with your local SEO consultant. If you are looking for SEO services in Minneapolis, please feel free to contact us.